It all started with my wife making a simple, yet brilliant observation…
As an entrepreneur, I already know the benefits of publishing my own book – from attracting new clients, delivering my message, positioning the sale and establishing me as the expert in my field, helping me to score speaking engagements and media interviews.
The problem is, who has all that ridiculous amount of time to research, write, proof, typeset and publish a book?
That’s when my wife turned to me and said, “When you decide to write a book, you have a unique process that to lets you write it in just the weekend. Why don’t we do that for others?”
It sounded kind of obvious, but for some reason, I didn’t have a good answer – and, in that moment, Your Book 1-2-3 was born!